Good Apple: 55% of MENA’sInternet PopulationUse Apple Mobile Devices

Apple’s iPad, iPhoneand iPod Touch lead with majority market share

DUBAI, UAE,12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.

Good Apple: 53% of South East Asia’s e-Mobile PopulationUse iPad, iPhone, iPod Touch

Apple mobile devices, especially iPad, widely used across region

SINGAPORE, 12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.

Music downloaded every year

Did you know...
...that 40 billion songs are downloaded illegally every year, which is 90% out of all music downloaded?

Seven “Bold” Predictions for Display Ads in 2015

Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015.

#1: 50% of display ads will include cost per view video
-With 35 hours of video uploaded to YouTube every minute, video is an undeniable part of the consumer experience online, says Salzman. Advertisers need to be in this space, says Google and should only pay for video that is being watched.