Good Apple: 55% of MENA’sInternet PopulationUse Apple Mobile Devices

Apple’s iPad, iPhoneand iPod Touch lead with majority market share

DUBAI, UAE,12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.

Good Apple: 53% of South East Asia’s e-Mobile PopulationUse iPad, iPhone, iPod Touch

Apple mobile devices, especially iPad, widely used across region

SINGAPORE, 12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.