Seven “Bold” Predictions for Display Ads in 2015

Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015.

#1: 50% of display ads will include cost per view video
-With 35 hours of video uploaded to YouTube every minute, video is an undeniable part of the consumer experience online, says Salzman. Advertisers need to be in this space, says Google and should only pay for video that is being watched.