Friday, February 24, 2012
Monday, February 13, 2012
Loved Up: South East Asia’s Digital Landscape Awash With Couples
Over 49% of the region’s Internetpopulation is in a relationship
SINGAPORE,13 February 2012 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the largemarket share of South East Asia’s (SEA) Internet audience who are in romantic relationships to Valentine’s Day. The data showed 49.2 percent of the overall SEA Internet audience are either married (41.4 percent) or in live-in relationships (7.7 percent) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.
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