Apple’s iPad, iPhoneand iPod Touch lead with majority market share
DUBAI, UAE,12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.
• Apple MENA Market Share
7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Saudi Arabia, used by 64.5 percent of the local e-mobile population. In Egypt, iPad scored the highest share with 28.7 percent of the local e-mobile population using the device.
Apple MENA Market Share
Month Ending October 2011
Source: Effective Measure
MENA Countries Apple Share (%) of e-Mobile Users per Country Top Apple Device and (%) Share of e-Mobile Population per Country
Saudi Arabia 64.5% iPhone – 34.3%
Lebanon 61.1% iPhone – 29.9%
Morocco 59.4% iPhone – 48.6%
Jordan 46.6% iPad – 24.69%
Egypt 44.0% iPad – 28.7%
UAE 33.0% iPad – 18.8%
• Top Manufacturers of Mobile Devices
In the month ending October, 9.1 million e-mobile users, accounting for 69 percent of the MENA e-mobile population, used mobile devices manufactured by Apple, RIM and Nokia. Blackberry ranked third with a 7.6 percent share while Nokia rounded off the list with a 5.3 percent share.
Top Manufacturers of Mobile Devices in MENA
Month Ending October 2011
Source: Effective Measure
Rank Manufacturer Type of Mobile Device Device Share (%) of e-Mobile Users
1. Apple iPhone 29.6%
2. Apple iPad 24.1%
3. RIM BlackBerry 7.6%
4. Apple iPod Touch 2.0%
5. Nokia Smartphone 5.3%
Notes
Information generated for this document is based on Effective Measure’s mobile data on MENA’s online population in the month ending October 2011.
The MENA countries measured:
• GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
• Levant – Iraq, Jordan, Lebanon, Syria
• North Africa – Algeria, Egypt, Libya, Mauritania, Morocco, Tunisia
DUBAI, UAE,12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.
• Apple MENA Market Share
7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Saudi Arabia, used by 64.5 percent of the local e-mobile population. In Egypt, iPad scored the highest share with 28.7 percent of the local e-mobile population using the device.
Month Ending October 2011
Source: Effective Measure
MENA Countries Apple Share (%) of e-Mobile Users per Country Top Apple Device and (%) Share of e-Mobile Population per Country
Saudi Arabia 64.5% iPhone – 34.3%
Lebanon 61.1% iPhone – 29.9%
Morocco 59.4% iPhone – 48.6%
Jordan 46.6% iPad – 24.69%
Egypt 44.0% iPad – 28.7%
UAE 33.0% iPad – 18.8%
• Top Manufacturers of Mobile Devices
In the month ending October, 9.1 million e-mobile users, accounting for 69 percent of the MENA e-mobile population, used mobile devices manufactured by Apple, RIM and Nokia. Blackberry ranked third with a 7.6 percent share while Nokia rounded off the list with a 5.3 percent share.
Top Manufacturers of Mobile Devices in MENA
Month Ending October 2011
Source: Effective Measure
Rank Manufacturer Type of Mobile Device Device Share (%) of e-Mobile Users
1. Apple iPhone 29.6%
2. Apple iPad 24.1%
3. RIM BlackBerry 7.6%
4. Apple iPod Touch 2.0%
5. Nokia Smartphone 5.3%
Notes
Information generated for this document is based on Effective Measure’s mobile data on MENA’s online population in the month ending October 2011.
The MENA countries measured:
• GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
• Levant – Iraq, Jordan, Lebanon, Syria
• North Africa – Algeria, Egypt, Libya, Mauritania, Morocco, Tunisia
No comments:
Post a Comment