The Golden Years: Sites Popular with the 60+ Age Group in South Africa

Loved Up: South East Asia’s Digital Landscape Awash With Couples

Over 49% of the region’s Internetpopulation is in a relationship

SINGAPORE,13 February 2012 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the largemarket share of South East Asia’s (SEA) Internet audience who are in romantic relationships to Valentine’s Day. The data showed 49.2 percent of the overall SEA Internet audience are either married (41.4 percent) or in live-in relationships (7.7 percent) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.

Site Ranking Report – Indonesia – Dec 2011

This month, we saw over 34 million unique browsers (UB) in Indonesia for December.
In  the  top  ten  best  performing  sites,  facebook.com  climbed  from  being  positioned No.2  in
November to No.1 in December with 11.8 million UB’s, a growth of 5.47% from November.
Local  news  site  vivanews.com UB’s  number  grew  almost  4.8% measuring  over  7.5 million
UB’s in December.
We present to you the top 100 best performing websites in Indonesia in this report.
Use your access  to Effective Measure  to get  the  latest data on online  traffic and your  target
audiences across the different website categories at login.effectivemeasure.com

Top 100 Websites – Indonesia – Dec 2011 

RANK  WEBSITES
1.   facebook.com
2.   yahoo.com
3.   blogspot.com
4.   youtube.com
5.   google.com
6.   wordpress.com
7.   VIVAnews.com
8.   KOMPAS.com
9.   kaskus.us
10. 4shared.com

Good Apple: 55% of MENA’sInternet PopulationUse Apple Mobile Devices

Apple’s iPad, iPhoneand iPod Touch lead with majority market share

DUBAI, UAE,12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.

Good Apple: 53% of South East Asia’s e-Mobile PopulationUse iPad, iPhone, iPod Touch

Apple mobile devices, especially iPad, widely used across region

SINGAPORE, 12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.