The new Yahoo CEO, Carol Bartz,is bringing clear impacts. Bartz even now prepares to make large-scale renovation on the structure of Yahoo management in order to be competitive in the internet business.
"I launched a new management structure that I believe make Yahoo grow more rapidly. OAll is simplified. We will make decisions more quickly and on the customers," said Bartz as quoted from the AFP,Friday (27/2/2009).
One of the indications, Chief Financial Officer of Yahoo, Blake Jorgensen quit from his position. Bartz also chose a new executive as head of North American region. While the position of Chief Marketing Officer will be filled by Elisa Steele starting in March.
"This is a good sign. He chose people that he wanted and kicked out those who can not work with him. You should see a CEO selecting people who are loyal to him," said analyst Rob Enderle of Enderle Group's.
Bartz also strengthens customer service by creating a Consumer Advocacy Group. In addition to responding the needs of consumers, this group is also expected to learn what the market's desired products are.
Bartz has analyzed what happens to this company and why it has been in haste in the competition. He surprised with some of the complexities in Yahoo. Bartz said that Yahoo failed to play the role.
At this time, Yahoo is far behind Gooogle in online search business . Google has 61 percent of the market and Yahoo 21 percent.
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